Analytics Specialist (Copenhagen)

Job summary

The role involves leveraging data and experimentation to enhance customer engagement and optimize experiences across various channels. You will be part of a newly formed team focused on Customer Engagement & Loyalty, where your analyses will shape customer journeys and influence business decisions.

Qualifications

• Experience in analytics, experimentation, optimization, or a related field.
• Hands-on experience with A/B testing, statistical analysis, and performance measurement.
• Strong analytical skills with experience in handling large datasets and visualization tools.
• Ability to communicate insights effectively to both technical and non-technical audiences.
• Professional proficiency in English.

Responsibilities

• Design, execute, and evaluate A/B and multivariate tests across customer journeys and campaigns.
• Analyze customer behavior, campaign performance, and engagement data to identify optimization opportunities.
• Collaborate with CRM, Marketing, Data & Analytics, and market teams to define hypotheses and testing roadmaps.
• Translate complex findings into clear recommendations to support business decisions and enhance customer experiences.
• Contribute to the development of best practices, frameworks, and reporting to strengthen experimentation capabilities.

Skills

• Analytical rigor combined with commercial curiosity.
• Strong communication skills for stakeholder engagement.

Education

• Relevant degree or equivalent experience in a related field.

Tools

• Experience with data visualization tools and statistical analysis software.