ABM Specialist (Marketing, Remote)

Job summary

The ABM Specialist will play a crucial role in developing personalized, insight-driven nurture programs aimed at advancing key accounts from initial engagement to opportunity. This position involves close collaboration with Sales and Campaign Management teams to ensure alignment and effective progression within the target account list.

Qualifications

• Minimum of 2 years of experience in account-based marketing (ABM), marketing operations, or a related field.
• Familiarity with ABM and/or marketing automation tools; hands-on experience with CRM or CDP platforms (e.g., Dynamics 365, Segment/Twilio) is advantageous.
• Understanding of account-based marketing principles and strategies.
• Proven ability to guide accounts from early engagement to opportunity.

Responsibilities

• Design personalized sequences for target accounts and tiers.
• Build and quality assure journeys and messages for decision-makers.
• Coordinate post-event nurturing and follow-ups.
• Measure engagement, influence, and determine next steps.
• Integrate win/loss insights into messaging and strategies.
• Support projects that enhance account-based processes.
• Contribute to governance standards and best practice documentation.
• Participate in cross-functional planning cycles.

Skills

• Strong communication and collaboration abilities.
• Project management skills with the capacity to prioritize tasks and meet deadlines.
• Capability to design or assist in creating personalized nurture journeys for target accounts.
• Attention to detail in journey quality assurance, governance, and process consistency.
• Analytical mindset to interpret engagement signals and identify subsequent actions.

Education

• Relevant degree or equivalent experience in marketing or a related field preferred.

Tools

• Experience with marketing automation and CRM tools, particularly Dynamics 365 and Segment/Twilio.