User Acquisition Manager (Mobile, Remote)

Job summary

This role focuses on driving user acquisition for mobile applications within a fast-growing global mobile growth function, emphasizing performance-driven campaigns primarily on Meta and TikTok.

Qualifications

• Minimum of 2 years of experience in mobile user acquisition, specifically with proven results on Meta (Facebook Ads) and TikTok Ads.
• Strong understanding of performance marketing metrics, unit economics, and mobile growth funnels.
• Experience with mobile measurement partners (MMPs), particularly AppsFlyer, and knowledge of SKAdNetwork principles.
• Fluent in Russian and English (minimum B1+ level in English).

Responsibilities

• Launch, manage, and optimize paid user acquisition campaigns across major channels.
• Monitor and analyze campaign performance using attribution and analytics tools.
• Scale acquisition channels while maintaining target CPA and LTV thresholds.
• Test and iterate on new creative concepts and audience segments to enhance campaign effectiveness.
• Conduct deep performance analysis to understand funnel behavior and profitability drivers.
• Collaborate with creative and analytics teams to refine targeting strategies.

Skills

Benefits

• Strong analytical thinking and data interpretation skills.
• Ability to develop actionable optimization strategies based on campaign data.
• Strong testing mindset with experience in A/B testing.
• Good communication skills for cross-functional collaboration in a remote environment.
• Fully remote full-time position with global team collaboration.
• 28 calendar days of annual vacation and 7 wellness days per year.
• Health-related support and professional development budget.
• Equipment or workspace support and employee referral bonuses.