Shopper Marketing Manager (Nordics, On-site)

Job summary

Lead the Shopper Marketing initiatives for the Nordics Foods segment, overseeing the execution of in-store marketing strategies across Denmark, Sweden, Finland, and Norway. This role involves managing the BTL A&M budget and collaborating closely with local distributors and brand managers to enhance brand equity and drive conversion.

Responsibilities

• Drive joint business planning and execution as a shopper marketing expert.
• Oversee in-store marketing campaigns and ensure effective deployment across various touchpoints in the Nordics.
• Collaborate with Brand and Commercial Managers to support a holistic market-level calendar for seamless in-store execution.
• Serve as the primary contact for shopper marketing with distributors, managing activation planning and local campaign adaptations.
• Manage and report on the BTL A&M budget in partnership with the local Finance Business Partner.
• Conduct ROI analysis on previous in-store campaigns and assess competitor performance.
• Act as a strategic partner to Brand Managers for local brand strategies and innovations.
• Coordinate with creative agencies and POSM suppliers to execute the marketing calendar.

Qualifications

• Degree in business administration or business economics.
• Minimum of 4 years of experience in FMCG with a strong background in shopper marketing.
• Proficient analytical skills for ROI analysis and insights generation.
• Familiarity with the Nordic retail landscape.
• Fluent in English and preferably one Nordic language (Danish, Norwegian, Swedish, or Finnish).
• Experience in a matrix organization with multiple stakeholders.
• Energetic and results-driven with a shopper-centric approach.
• Strong relationship-building and collaboration skills.
• Excellent presentation, communication, and project management abilities.