Shopper Activation Manager (Oral Health Care)

Job summary

This role focuses on driving shopper strategies to enhance category growth in Oral Health Care. The position involves developing and executing shopper activation plans that align with category strategies, creating impactful in-store experiences, and ensuring brand consistency across consumer touchpoints.

Qualifications

• Over 10 years of experience in retail shopper marketing, with a strong background in developing category strategies.
• Deep understanding of consumer behavior and ability to translate insights into effective trade arguments.
• Proactive, detail-oriented, and committed to excellence in shopper experiences.
• Strong analytical skills, comfortable using Excel and dashboards to track performance.
• Excellent communication skills and ability to collaborate with various stakeholders.

Responsibilities

• Develop activations that drive purchases and boost sales based on consumer behavior and category strategies.
• Ensure optimal presence in stores, both offline and online.
• Monitor and report on the effectiveness of activities, identifying areas for improvement.
• Collaborate with key retailers for successful campaign execution.

Skills

• Shopper marketing expertise.
• Analytical and data-driven mindset.
• Strong communication and teamwork abilities.

Education

• Relevant degree or equivalent experience in marketing or related field.

Tools

• Proficiency in Excel and data analysis tools.