Senior Performance Marketing Lead (B2B SaaS, Copenhagen)

Job summary

This role is focused on leading and scaling paid pipeline generation for a B2B SaaS platform. The position requires a blend of performance marketing expertise and AI-driven execution to enhance marketing efficiency and revenue impact.

Qualifications

• Over 5 years of hands-on experience in B2B SaaS performance marketing.
• In-depth knowledge of LinkedIn Ads and Google Ads.
• Strong grasp of B2B demand generation, account-based marketing, and long sales cycles.
• Proven experience in building AI-powered marketing agents.
• Ability to manage both strategy and execution effectively.
• Highly analytical with a focus on pipeline efficiency and revenue.

Responsibilities

• Own and manage paid acquisition across various channels including LinkedIn, Google, YouTube, Meta, and Reddit.
• Convert paid spend into measurable pipeline and revenue outcomes.
• Develop and scale audiences using insights from attribution and account-level data.
• Design and implement B2B marketing agents to automate workflows.
• Collaborate with content, product marketing, and sales teams on campaign strategies.
• Conduct structured experiments to optimize creative and targeting strategies.
• Manage budgets aligned with pipeline and growth objectives.
• Provide clear reporting and actionable insights to leadership.

Skills

• Strong analytical skills and commercial mindset.
• Ability to thrive in fast-paced environments with high standards.
• High ownership and motivation driven by outcomes.

Education

• Not specified.

Tools

• Experience with AI tools for marketing automation and performance analysis.