Senior Performance Marketing Lead (B2B SaaS, Remote)

Job summary

This role involves leading and scaling paid pipeline generation efforts for a B2B SaaS platform, focusing on performance marketing strategies that drive measurable revenue impact. The position requires a blend of strong marketing fundamentals and AI-driven execution to optimize marketing workflows and enhance decision-making.

Qualifications

• Over 5 years of experience in B2B SaaS performance marketing.
• Expertise in LinkedIn Ads and Google Ads.
• In-depth knowledge of B2B demand generation and account-based marketing.
• Proven experience in building AI-powered marketing agents.
• Strong analytical skills with a focus on pipeline efficiency and revenue.

Responsibilities

• Manage paid acquisition across various channels including LinkedIn, Google, YouTube, Meta, and Reddit.
• Transform paid advertising spend into measurable pipeline and revenue outcomes.
• Develop and scale target audiences using insights and data.
• Create and implement B2B marketing agents to automate workflows.
• Collaborate with content and sales teams on campaign strategies and messaging.
• Conduct structured experiments to optimize marketing efforts.
• Oversee budget management aligned with growth targets.
• Provide detailed reporting and insights to leadership.

Skills

• Strong analytical and commercial mindset.
• Ability to work both strategically and tactically.
• High ownership and motivation focused on results.
• Adaptability in fast-paced environments with high standards.

Education

• Relevant degree in marketing, business, or a related field is preferred.

Tools

• Familiarity with AI tools for marketing automation and analytics platforms.