Senior Paid Social Media Manager (On-site, Copenhagen)

Job summary

This role involves leading paid social media strategy and execution for a global brand in Western Europe. The position requires a skilled media leader to manage a regional team and oversee campaign performance, particularly on platforms like YouTube and other social media channels.

Qualifications

• Extensive hands-on experience in digital advertising, particularly in social media and YouTube.
• Proven leadership skills, with experience managing teams or projects.
• Proficiency in social buying platforms such as Google Ads/DV360, Meta Ads Manager, TikTok Ads, and others.
• Strong analytical skills for campaign analysis and optimization.
• Experience with managing paid social campaigns across various platforms.
• Ability to adapt in dynamic environments and collaborate effectively.

Responsibilities

• Act as the key partner to Business Unit Leads for paid social media timelines and campaign execution.
• Develop tailored regional paid social media strategies from global marketing plans.
• Manage a regional team overseeing paid social media campaigns, ensuring alignment with global standards.
• Collaborate with analytics teams on performance reporting and insights.
• Create internal playbooks to enhance in-house media capabilities.
• Analyze cost-efficiency of media investments.
• Share regional findings to contribute to global strategy refinement.

Skills

• Strong communication and collaboration skills.
• Ability to thrive in cross-functional environments.

Education

• Relevant degree or equivalent experience in digital advertising or media management.

Tools

• Familiarity with social media advertising tools and platforms.