Senior Media Reporting Associate (Copenhagen)

Job summary

This role focuses on analyzing and optimizing paid media campaigns within a newly established media activation group. The position involves close collaboration with commercial marketing teams and the Global Paid Media Performance Analytics team to transform data into actionable insights for stakeholders.

Qualifications

• Experience in digital/traditional media with a focus on paid advertising reporting and analytics, preferably from a media agency.
• Strong understanding of paid media performance metrics and their application for marketing.
• Proven experience with data visualization tools, particularly Power BI.
• Basic knowledge of Python/SQL for data transformation, or willingness to learn.
• Excellent communication skills to convey media data insights effectively.
• Familiarity with the media landscape and privacy regulations.
• Professional proficiency in English, both written and spoken.

Responsibilities

• Analyze the performance of paid digital media campaigns and identify optimization opportunities.
• Collaborate with paid media channel experts to assess the impact of media on business outcomes.
• Oversee performance metrics to ensure optimal return on investment, aligning local needs with global initiatives.
• Provide stakeholders with valuable reporting solutions and regular performance updates.
• Act as the subject matter expert for paid media reporting, engaging with leadership and external partners to foster alignment.

Skills

• Strong analytical skills with a focus on data-driven decision-making.
• Ability to influence and communicate effectively with cross-functional teams.
• Commitment to ethical marketing practices that align with company values.

Education

• Relevant degree or equivalent experience in media reporting or analytics.

Tools

• Power BI, Python, SQL.