Senior Media Planning Associate

Job summary

This role involves supporting the execution of data-driven media campaigns across Western Europe, connecting the brand with customers in key markets such as Germany, the UK, and France. The position requires collaboration with various teams to ensure media strategies align with brand and business objectives.

Qualifications

• Proven experience in paid media across both digital and traditional channels.
• Understanding of the media landscape, ad tech ecosystem, and current privacy regulations.
• Track record of successful media planning and campaign performance.
• Experience managing media agency relationships.
• Strong executive presence and ability to influence stakeholders.
• Commitment to ethical marketing aligned with the company's values.
• Proficiency in English, both written and spoken.

Responsibilities

• Drive and execute the media strategy for the Western Europe region, ensuring alignment with overall marketing goals.
• Ensure adherence to global standards for media investments to maximize returns.
• Act as a subject matter expert for paid media, engaging with leadership and stakeholders to foster alignment.
• Stay updated on industry trends and technologies to enhance digital media strategies.

Skills

• Strong analytical and critical thinking skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a cross-functional environment.

Education

• Relevant degree or equivalent experience in marketing, media, or a related field.

Tools

• Familiarity with media planning tools and analytics platforms.