Senior MarTech Specialist

Job summary

This role focuses on enhancing global marketing attribution and MarTech capabilities to improve marketing performance understanding across customer journeys. The position involves collaboration with Global Marketing, Commercial Excellence, and IT to ensure scalable and integrated solutions.

Qualifications

• Significant experience in marketing analytics, attribution, or MarTech.
• Strong technical knowledge of tracking, data flows, and system integrations.
• Proven track record in identifying, evaluating, and implementing tools and vendors.
• Deep understanding of customer journeys and omnichannel marketing.
• Familiarity with tools such as Google Looker, Power BI, Google Analytics, Adobe Analytics, SQL, or Excel.
• Excellent stakeholder management skills and ability to collaborate across functions and markets.
• Structured, analytical, and solution-oriented mindset.

Responsibilities

More to look forward to

This position is part of a dedicated Marketing Analytics team that collaborates across markets and functions, providing opportunities for professional development and impact in measuring and improving marketing effectiveness globally.

• Drive the development and adoption of marketing attribution frameworks and MarTech solutions.
• Identify and prioritize global and local business needs, including call tracking and server-side tracking.
• Lead the evaluation, selection, and implementation of new technologies and vendors.
• Ensure effective integration of new systems into existing processes and data flows.
• Act as a liaison between Marketing, Commercial, and IT to translate business requirements into scalable solutions.
• Develop frameworks like lead scoring to enhance commercial performance and customer targeting.
• Support market onboarding, training, and continuous optimization for data quality.
• Drive governance and education around data models, tracking setup, and attribution best practices.
• Manage key MarTech partnerships within the marketing technology stack.