Senior Marketing Specialist (Remote)

Job summary

The role involves leading marketing strategy and execution across a diverse product ecosystem. The Senior Marketing Specialist will collaborate with senior leadership and cross-functional teams to set marketing objectives, implement campaigns, and achieve measurable commercial outcomes.

Qualifications

• 5–8 years of experience in technology, financial services, or fintech sectors, with a minimum of 2 years in a marketing specialist capacity.
• Proven track record in contributing to growth metrics such as web traffic, leads, client conversions, or revenue generation.
• Experience utilizing AI to enhance work efficiency.
• Familiarity with managing multi-brand or multi-audience product portfolios and understanding of conversion funnels.
• Background in budget management and making data-driven recommendations on marketing program trade-offs.
• Strong project management skills with attention to detail and ability to manage multiple priorities.
• Experience engaging with user or developer communities to foster technology adoption.
• Comfortable in a remote-first work environment with diverse teams.
• Collaborative mindset with effective communication skills for engaging senior stakeholders.
• Ability to leverage a professional network to support business objectives and team growth.

Responsibilities

• Define marketing objectives in partnership with senior leadership, translating high-level goals into actionable plans.
• Execute marketing strategies and tactics on a quarterly and annual basis, ensuring timely and quality delivery.
• Coordinate with business unit marketing leads and local/community management teams to expand the addressable market for products.
• Manage project workflows across various channels, tracking performance and identifying areas for improvement.
• Collaborate with Brand and PR teams to maintain a consistent narrative about the company's role in the decentralized web.
• Manage a portfolio of products across multiple brands and customer segments, supporting campaign planning and budget tracking.
• Utilize professional network and industry knowledge to assist in business development and team growth.

Skills

• Strong project management and organizational skills.
• Effective communication and collaboration abilities.
• Proficiency in data analysis and performance tracking.

Education

• Relevant degree in marketing, business, or a related field is preferred.

Tools

• Familiarity with marketing automation tools, analytics platforms, and social media management tools is advantageous.