Senior Marketing Manager (Toy Industry, Hybrid)

Job summary

The Senior Marketing Manager will leverage data insights and commercial judgment to enhance the preschool product portfolio, focusing on key brands. This role involves strategic development and alignment with preschool IP partners to ensure a balanced assortment that drives global relevance.

Qualifications

• Degree in business or marketing, or equivalent experience.
• Significant marketing experience, ideally in a global or regional context, with a strong record of driving business performance.
• Proficient in business analytics to provide data-driven insights.
• Strong problem-solving skills and initiative.
• Commercial acumen across diverse product lines.
• Excellent communication skills for presenting complex information.
• Understanding of preschool audience behaviors and ability to act on insights.

Responsibilities

• Analyze sales performance and brand tracking to inform portfolio decisions.
• Lead marketing initiatives with preschool IP partners, ensuring brand alignment.
• Collaborate with cross-functional teams to execute strategies effectively.
• Monitor and assess portfolio health, identifying growth opportunities and risks.
• Transform insights into actionable strategic recommendations.

Skills

• Ability to create compelling narratives from data.
• Strong interpersonal skills to foster alignment across teams.
• Adaptability in navigating internal complexities and shifting priorities.

Education

• Business or marketing-related degree or equivalent experience.

Tools

• Business analytics tools for data analysis and reporting.