Senior Marketing Attribution Specialist (Remote)

Job summary

The role focuses on enhancing marketing effectiveness through the identification and implementation of new systems and attribution methods. The Senior Marketing Attribution Specialist will play a crucial role in shaping the marketing attribution strategy and driving the development of MarTech solutions.

Qualifications

• Extensive experience in digital marketing, data analytics, and marketing attribution.
• Strong technical understanding of data models, tracking systems, and system integrations.
• Proven ability to identify, evaluate, and implement new systems and partnerships.
• Deep knowledge of consumer journeys, omnichannel campaign management, and data flows from tracking to reporting.
• Experience with data visualization and reporting tools such as Google Looker, Power BI, or similar platforms.
• Familiarity with marketing attribution tools and platforms, including Google Analytics, Adobe Analytics, SQL, and Excel.

Responsibilities

• Develop and implement lead scoring in collaboration with Marketing, Commercial, and IT teams.
• Identify and evaluate global and local needs for Call Tracking solutions, Server-Side Partners, Customer Data Platforms, and Microsoft CE.
• Lead the implementation and stakeholder management of new systems, ensuring effective integration with existing processes.
• Communicate effectively and collaborate across global teams and local markets.
• Lead global vendor selection and procurement efforts.
• Educate on data model and governance, emphasizing accurate attribution setup.
• Manage overall partnerships within the Marketing tech-stack.

Skills

• Strong analytical mindset with a passion for data and systems.
• Excellent stakeholder collaboration skills in a dynamic, cross-functional environment.

Education

• Relevant degree or equivalent experience in a related field.

Tools

• Proficiency in data visualization tools (e.g., Google Looker, Power BI).
• Familiarity with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).