Senior Marketing Attribution Specialist

Job summary

The role focuses on enhancing marketing effectiveness through the identification and implementation of new systems and attribution methods, contributing to a global mission of improving customer experiences.

Qualifications

• Extensive experience in digital marketing, data analytics, and marketing attribution.
• Strong technical understanding of data models, tracking systems, and system integrations.
• Proven ability to identify, evaluate, and implement new systems and partnerships.
• Deep knowledge of consumer journeys, omnichannel campaign management, and data flows from tracking to reporting.
• Experience with data visualization and reporting tools such as Google Looker, Power BI, or similar platforms.
• Familiarity with marketing attribution tools and platforms, including Google Analytics, Adobe Analytics, SQL, and Excel.

Responsibilities

• Develop and implement lead scoring in collaboration with Marketing, Commercial, and IT teams.
• Identify and evaluate global and local needs, including Call Tracking solutions and Customer Data Platforms.
• Lead the implementation and stakeholder management of new systems, ensuring effective integration with existing processes.
• Communicate and collaborate effectively across global teams and local markets.
• Lead global vendor selection and procurement efforts.
• Educate on data model and governance, emphasizing accurate attribution setup.
• Manage overall partnerships within the Marketing tech-stack.

Skills

• Strong blend of marketing insight, technical expertise, and analytical mindset.
• Passion for data, systems, and stakeholder collaboration.
• Ability to thrive in a dynamic, cross-functional environment.

Education

• Relevant degree or equivalent experience in a related field.

Tools

• Google Looker, Power BI, Google Analytics, Adobe Analytics, SQL, Excel.