Senior Manager, Portfolio & Marketing Strategy (Gaming, Billund)

Job summary

The role involves shaping the LEGO brand's presence in the gaming sector by developing cross-gaming portfolio and go-to-market strategies. The position is based in Billund and requires collaboration with various teams to enhance the gaming category.

Qualifications

• Proven experience in consumer products marketing, particularly with products aimed at children and families.
• Experience in leading product campaigns, including agency collaboration and social media strategies.
• Strong ability to develop strategic directions based on audience insights.
• Excellent relationship-building skills across different functions and levels.
• Proficient in presenting and writing clear, engaging communications.

Responsibilities

• Lead cross-franchise go-to-market projects in collaboration with various teams.
• Develop strategies to expand the gaming category across different audiences and touchpoints.
• Shape the gaming portfolio strategy by integrating brick-built products with digital experiences.
• Oversee global go-to-market campaigns from inception to execution across various channels.
• Collaborate with regional leads to adapt global strategies for local markets.
• Foster co-creation with LEGO channels and creative partners to enhance brand identity in gaming.
• Utilize consumer insights to inform audience strategies and maintain positive stakeholder relationships.

Skills

• Strong strategic thinking and audience understanding.
• Collaborative mindset with a focus on co-creation.
• Effective communication skills for engaging with senior management and team members.

Education

• Not specified in the description.

Tools

• Experience with media agencies, content creators, or influencers is a plus.