Senior Manager, Implementation & Operations (CRM, Copenhagen)

Job summary

This role involves leading Lifecycle Implementations & Operations within a global Customer Lifecycle team, focusing on optimizing and scaling operational setups in a marketing automation platform. The position emphasizes driving efficiency and consistency in automated marketing programs.

Qualifications

• Over 7 years of experience in CRM, lifecycle marketing, or martech operations, preferably in a global context.
• Hands-on experience with marketing automation platforms such as Bloomreach, Salesforce, or Adobe.
• Proven ability to build scalable operational frameworks and enhance efficiency.
• Understanding of AI solutions and experience in implementing AI in marketing operations.
• Strong skills in translating strategy into executable workflows.
• Experience in cross-functional collaboration across business, tech, and markets.
• Data-driven and solution-oriented mindset.
• Excellent stakeholder management and communication skills, with the ability to influence senior stakeholders.
• Commercial understanding of customer lifecycle metrics.
• Proficiency in English, both written and spoken.

Responsibilities

• Lead the end-to-end implementation of lifecycle programs in the marketing automation platform, ensuring quality and scalability.
• Define best practices and governance for lifecycle and platform operations.
• Manage the testing roadmap for automated marketing initiatives.
• Optimize workflows, templates, and automation frameworks to enhance scalability.
• Identify opportunities to leverage AI in lifecycle operations and partner with tech teams to integrate AI capabilities.
• Act as a liaison between strategy and execution to ensure smooth initiative deployment.
• Collaborate with various teams to align global frameworks with local market needs.
• Build and lead a high-performing team focused on execution excellence.

Skills

• Strong analytical and problem-solving skills.
• Ability to foster a culture of continuous improvement and innovation.
• Excellent communication and interpersonal skills for effective stakeholder engagement.

Education

• Relevant degree in marketing, business, or a related field is preferred.

Tools

• Experience with marketing automation platforms, particularly Bloomreach, and familiarity with AI tools in marketing.