Senior Director of Franchise Management

Billund, Southern Denmark
Posted 1 day, 1 hour ago
Marketing

About the role

Job summary

The Senior Director of Franchise Management will lead the strategy and execution for a prominent children's product line, focusing on franchise strategy, portfolio management, and team leadership. This role is based in Billund and requires on-site presence.

Qualifications

  • Significant experience in high-profile marketing roles, ideally within consumer products or family entertainment sectors.
  • Proven ability to translate consumer and business insights into effective strategies and storytelling.
  • Strong skills in brand building, commercial strategy, and product development.
  • Collaborative leadership style, adept at navigating complex organizational structures.
  • Ability to manage multiple priorities under pressure.

Responsibilities

  • Develop and implement franchise strategy, including positioning, portfolio management, and growth initiatives.
  • Enhance the brand and business of LEGO City through strategic positioning, product development, and marketing campaigns.
  • Coordinate go-to-market strategies in collaboration with marketing and channel teams.
  • Set portfolio priorities in partnership with design teams, ensuring a balance of play value and innovation.
  • Foster team development by coaching franchise marketers and promoting a culture of experimentation and learning.

Skills

  • Strong marketing acumen with a focus on consumer engagement and brand development.
  • Excellent storytelling and strategic thinking abilities.
  • Collaborative and confident leadership in matrix environments.

Education

  • Relevant degree in marketing, business, or a related field is preferred.

Tools

  • Familiarity with marketing and project management tools is advantageous.
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