Senior Director, Field Marketing (Northern Europe)

Job summary

This role involves leading the field marketing strategy for Northern Europe, focusing on brand awareness, demand generation, and customer engagement across Benelux, the Nordics, and Switzerland. The position requires collaboration with sales and country leadership to drive growth and enhance the company's market presence.

Qualifications

• Over 5 years of B2B field marketing experience in a senior management role.
• In-depth understanding of the Northern European market and experience in multicultural environments.
• Proven track record in deploying innovative marketing strategies that yield measurable business growth.
• Strong digital marketing skills with the ability to implement data-driven strategies.
• Excellent communication and collaboration abilities, particularly with senior executives.
• Experience leading and developing teams effectively.
• A degree or equivalent relevant experience is required.

Responsibilities

• Lead all marketing initiatives across Northern Europe, including campaigns, events, and digital marketing.
• Develop a comprehensive regional marketing plan in collaboration with various stakeholders.
• Partner with sales teams to enhance pipeline visibility and track progress.
• Build and manage a high-performing regional marketing team.
• Create customer-driven demand generation campaigns to increase pipeline and brand momentum.
• Design and execute a portfolio of impactful physical and virtual events.
• Own the regional digital marketing strategy, leveraging data for growth.
• Lead product launches and measure their performance.
• Act as a spokesperson at industry events and with partners.

Skills

• Strong leadership and people management skills.
• Excellent presentation and communication skills.
• Ability to influence stakeholders at all levels.

Education

• Degree or equivalent relevant experience required.

Tools

• Familiarity with digital marketing tools and analytics platforms is preferred.