Senior Director, Brand Amplification (Marketing, Hybrid)

Job summary

The Senior Director of Brand Amplification will focus on identifying and enhancing key moments to strengthen the brand's global presence through impactful campaigns and partnerships. This role involves collaboration with both global and local teams to develop strategies that enhance brand strength and cultural relevance.

Qualifications

• Proven track record in leading successful brand campaigns that drive engagement and business results.
• Experience in balancing creative ambitions with operational excellence in fast-paced environments.
• Ability to identify and scale brand engagement opportunities effectively.
• Strong commercial acumen linking brand strategy to business growth.
• Excellent collaboration and influencing skills, fostering teamwork across diverse groups.
• Experience in co-creating strategies with local markets to resonate with various audiences.
• Strategic mindset with the ability to balance long-term brand building with immediate opportunities.
• Exceptional communication and relationship-building skills.
• Strong creative judgment with experience in working with agencies and in-house teams.

Responsibilities

Benefits

• Build partnerships across Product and Marketing Development and Marketing & Communications to amplify the brand globally.
• Identify brand engagement opportunities through insights and trends to guide strategic investments.
• Collaborate with Product Groups and local Business Units to define and execute amplification strategies.
• Lead the development of innovative campaigns for new ideas and brand moments.
• Manage key seasonal campaigns to ensure a cohesive global brand presence.
• Continuously evolve the global roadmap for brand activation using insights and market dynamics.
• Align senior international and regional stakeholders on priorities and execution plans.
• Enhanced paid family care leave options.
• Life and disability insurance coverage.
• Resources for physical and mental wellbeing.
• Generous colleague discount from day one.
• Bonus scheme based on goal achievement.
• Hybrid work model with an average of three days in the office.