Senior Brand Strategist (Copenhagen)

Job summary

The role involves leading brand strategy projects within a strategy team that collaborates across various creative disciplines. The Senior Brand Strategist will conduct in-depth research, reframe problems, and guide the development of brand platforms and positioning.

Qualifications

• At least 5 years of experience in strategy, whether in an agency, consultancy, or brand-side environment.
• Strong background in both brand and marketing strategy.
• Passion for innovative thinking and delivering impactful insights.
• Proficient in qualitative and quantitative research methods, with a willingness to engage with real people.
• Ability to navigate stakeholder conversations effectively.
• Curiosity about culture and societal shifts.
• Collaborative mindset and interest in teamwork.
• Fluent in English; knowledge of Danish is a plus.

Responsibilities

• Lead end-to-end brand strategy and marketing projects.
• Conduct qualitative and quantitative research, including ethnography and market analysis.
• Reframe briefs to provide thought-provoking perspectives.
• Write clearly and effectively across various formats.
• Design and facilitate engaging workshops for stakeholders.
• Present ideas confidently to build momentum for projects.
• Collaborate closely with creative teams including designers and copywriters.

Education

• Relevant degree or equivalent experience in a related field is preferred.

Tools

• Familiarity with research tools and workshop facilitation techniques.