Senior Account-Based Marketing Manager (B2B, Remote)

Job summary

This role involves leading the account-based marketing (ABM) program aimed at driving growth with major retailers in the hearing industry. The position requires a strategic and hands-on approach to orchestrate marketing, sales, and customer success efforts around key accounts, demonstrating measurable impact on the sales pipeline.

Qualifications

• Over 6 years of B2B marketing experience, with at least 3 years focused on 1:1 and 1:few ABM strategies for enterprise accounts.
• Proven track record of generating measurable pipeline and revenue from named accounts.
• Strong collaboration skills with Sales and SDR/BDR teams, actively participating in pipeline reviews.
• Familiarity with ABM technology stack, including intent data and marketing automation tools.
• Excellent communication skills in English, capable of engaging with senior executives and global teams.

Responsibilities

• Develop and refine a named-account list in collaboration with Sales leadership, categorizing accounts into tiers and defining engagement strategies.
• Create and implement account-specific ABM plays, including tailored value propositions and executive engagement programs.
• Manage the entire account journey from selection to post-sale expansion, ensuring alignment between marketing and sales.
• Establish a measurement framework to assess the effectiveness of ABM initiatives, focusing on engagement and revenue metrics.
• Lead high-profile marketing events and initiatives, acting as the project manager for significant annual events.
• Collaborate with Product Marketing and Content teams to craft narratives that resonate with C-suite executives in the target market.
• Optimize the ABM technology stack in partnership with Marketing Operations.

Skills

• Strong strategic and execution capabilities, with the ability to create briefs, presentations, and manage campaigns effectively.
• Experience in the hearing care or health-tech sectors is a plus but not mandatory.
• Familiarity with HubSpot is advantageous.

Education

• Relevant degree in Marketing, Business, or a related field is preferred but not explicitly stated.

Tools

• Proficiency in ABM tools such as 6sense, Demandbase, and marketing automation platforms like Dreamdata.