Performance Marketing Lead (B2B SaaS, Remote)

Job summary

The Performance Marketing Lead is responsible for developing, optimizing, and scaling a global inbound and performance marketing strategy to drive pipeline growth and customer engagement. This role requires a hands-on approach to strategy execution, automation, tracking, and optimization across various digital channels.

Qualifications

• 7–10 years of experience in performance marketing, demand generation, or digital marketing within B2B SaaS or cybersecurity.
• Strong understanding of inbound marketing, customer journeys, and lead generation strategies.
• Proven ability to optimize campaigns and marketing performance with a focus on lead quality and pipeline contribution.
• Strong analytical mindset with the ability to translate data into actionable recommendations.
• Experience managing agencies and media budgets.

Responsibilities

• Develop and execute a global performance marketing strategy aligned with business goals.
• Optimize inbound lead generation across various channels including paid, organic, and email.
• Drive conversion optimization across the customer journey.
• Build frameworks for tracking, attribution, and lead management.
• Analyze campaign performance to identify optimization opportunities.
• Collaborate with regional marketing, sales, and product teams to align demand generation efforts.
• Manage external agencies and performance marketing budgets.

Skills

• Deep hands-on experience with HubSpot and Salesforce.
• Strong experience with marketing automation and lead scoring.
• Proficient in paid media platforms such as LinkedIn and Google Ads.
• Strong understanding of SEO, SEM, and web analytics.
• Excellent project management and reporting skills.

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Tools

• HubSpot, Salesforce, marketing automation tools, reporting and performance analysis tools.