Performance Marketing Creative Strategist (Freelance, Remote)

Job summary

An experienced Performance Marketing Creative Strategist is sought on a freelance basis to bridge brand creative strategy and paid social performance. The role requires a deep understanding of current trends and the ability to adapt brand campaigns for various paid social formats.

Qualifications

• Background in creative or content strategy with hands-on experience in paid social platforms (Meta, TikTok, Google Display, YouTube).
• In-house experience at a brand, with a focus on performance metrics rather than agency work.
• Proven track record of influencing or owning paid social creative strategy.
• Experience producing a high volume of ads monthly, demonstrating capability at scale.
• Ability to communicate effectively with both marketing executives and creative teams.

Responsibilities

• Advise on current trends in paid social, including formats and platform shifts.
• Recommend strategies for brand presence across paid social channels.
• Adapt major brand campaigns for different paid formats, ensuring effective execution.
• Enhance the briefing process for creative teams to align with performance goals while maintaining brand integrity.
• Structure creative testing at scale, managing variants and iterations efficiently.

Skills

• Strong understanding of both creative strategy and media buying.
• Ability to translate performance metrics into actionable briefs for creative teams.

Education

• Relevant experience in marketing or a related field is preferred.

Tools

• Familiarity with various paid social platforms and creative automation tools.