Marketing Operations & AI Specialist

Job summary

The role involves standardizing and scaling marketing technology solutions across various markets, focusing on improving governance and data quality using AI tools. The position is part of a regional operations team and primarily supports CEE markets while also assisting Nordic brands as needed.

Qualifications

• Proficiency in AI tools (e.g., Claude, ChatGPT, Copilot) for analysis, documentation, and process design.
• Hands-on experience with CRM or marketing automation platforms (e.g., Bloomreach, HubSpot).
• Understanding of GA4, UTM structures, GTM, and marketing data quality.
• Minimum of 2 years in marketing operations or a similar technical marketing role.
• Fluent in English, both written and spoken.

Responsibilities

• Conduct structured audits using AI to maintain standards and improve documentation.
• Raise AI competence across the operations team by demonstrating practical use cases.
• Maintain operational consistency across CEE brands and run regular governance checks on CRM workflows.
• Investigate data discrepancies and contribute to brand-level reporting.
• Create and maintain operational documentation and knowledge bases.

Skills

• Strong communication skills to explain technical concepts to non-technical stakeholders.
• Self-directed with the ability to manage multiple brands and priorities.
• Governance-minded, focusing on building repeatable, documented solutions.

Education

• Relevant degree or equivalent experience in marketing operations or technology.

Tools

• Familiarity with AI tools, CRM platforms, GA4, UTM structures, and marketing data quality tools.