Marketing Manager (Copenhagen)

Job summary

The Marketing Manager will be responsible for driving brand and customer growth in the Sales Market by adapting global strategies into locally relevant marketing and customer plans. This role involves leading impactful marketing execution, ensuring strong commercial results, and maximizing marketing investments through data-driven decisions.

Qualifications

• Over 8 years of formal leadership experience in marketing, sales, or customer functions.
• Proven track record of delivering customer-centric results across brand, communications, and media activities.
• Experience with omni-channel marketing.
• Strong analytical skills to translate data into strategies and action plans.
• Proficient in marketing investment planning and performance analysis.
• Excellent communication skills to engage and align teams across functions.
• Fluency in English, both written and spoken.
• Degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Lead brand and customer growth by translating global strategies into local actions.
• Develop and execute a customer, marketing, and communications plan to enhance brand relevance and achieve commercial results.
• Drive growth of customer base, sales, and brand performance using a data-driven, omni-channel approach.
• Plan and monitor marketing investments across various initiatives to maximize business impact.
• Ensure effective loyalty activations in line with global frameworks.
• Track and analyze key marketing and customer KPIs such as traffic and conversion rates.
• Collaborate with commercial and sales market teams for alignment and follow-up on business results.
• Improve processes and tools to enhance efficiency and customer experience.
• Provide direction and foster cross-functional collaboration for problem-solving and customer-centric improvements.
• Lead, coach, and develop the marketing team, focusing on collaboration and delivery.
• Identify and nurture future talents for key marketing roles.

Education

• A degree in Marketing, Communications, Business, or a related field.

Tools

• Experience with data analysis tools and marketing platforms is preferred.