Marketing Manager (Copenhagen)

Job summary

As a Marketing Manager, you will be responsible for driving brand and customer growth in the Sales Market by adapting global strategies into locally relevant marketing plans. Your role will involve leading marketing execution to achieve strong commercial results and maximizing the impact of marketing investments through data-driven decision-making.

Qualifications

• Over 8 years of formal leadership experience in marketing, sales, or customer functions.
• Proven track record of delivering customer-centric results across brand, communications, and media activities.
• Experience with omni-channel marketing strategies.
• Strong analytical skills to translate data into actionable strategies.
• Proficient in marketing investment planning and performance analysis.
• Excellent communication skills to engage and align cross-functional teams.
• Fluency in English, both written and spoken.
• Degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Lead brand and customer growth by translating global strategies into local actions.
• Develop and execute customer, marketing, and communications plans to enhance brand relevance.
• Drive growth of customer base and sales through a data-driven, omni-channel approach.
• Plan and monitor marketing investments to maximize business impact.
• Ensure effective loyalty activations and operational efficiency.
• Track key marketing and customer KPIs such as traffic and conversion rates.
• Collaborate with commercial teams to align on business results.
• Improve processes and tools for enhanced efficiency and customer experience.
• Provide direction and foster collaboration for problem-solving and customer-centric improvements.
• Lead and develop the marketing team, focusing on collaboration and delivery.

Skills

• Customer-centric and commercially driven mindset.
• Strong leadership qualities to inspire and develop teams.
• Proactive and structured approach to decision-making and prioritization.
• Collaborative and open-minded, capable of working across functions and markets.

Education

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Tools

• Familiarity with marketing analytics tools and performance tracking systems.