Marketing Manager

Job summary

This role involves leading impactful marketing campaigns for a major franchise aimed at expanding the adult consumer base. The position requires collaboration with various stakeholders to enhance brand visibility and transform product perception.

Qualifications

• Several years of experience in marketing and brand development, particularly in campaign creation.
• Strong analytical and creative skills for business planning and marketing strategy development.
• Effective presentation and writing abilities to engage and inspire teams.
• Collaborative mindset to work across diverse teams.
• Capacity to shift between strategic planning and day-to-day project management.

Responsibilities

• Develop and execute marketing campaigns from initial brief to results tracking, collaborating with teams such as the LEGO Agency and market development.
• Support product development by providing consumer insights and commercial performance data.
• Lead the selling-in process to highlight portfolio strengths for market customer development.
• Collaborate with the Cross Franchise Marketing team on brand guidelines and packaging optimization.
• Manage daily interactions with internal and external partners to ensure alignment with branding.

Skills

• Proficiency in both analytical and creative thinking.
• Strong communication skills for effective presentations and team engagement.

Education

• Background in marketing or a related business field.

Tools

• Familiarity with marketing campaign management tools and data analysis software.