Marketing Automation Coordinator (Copenhagen)

Job summary

This role focuses on transforming CRM operations by enhancing customer engagement through personalized marketing automation. You will be involved in executing and optimizing campaigns across various channels, including email, app push notifications, and SMS, while collaborating with a team dedicated to innovation in CRM.

Qualifications

• Bachelor’s degree or equivalent in Communication, Marketing, or a related field
• Experience with marketing automation platforms such as SFMC, Adobe, Braze, Agillic, Voyado, HubSpot, or similar
• Basic HTML knowledge for email
• Hands-on experience with AI tools like ChatGPT, Claude, or Copilot
• Fluent in English with strong writing and communication skills

Responsibilities

• Build and deploy daily CRM campaigns across email, app, and SMS channels
• Monitor campaign performance and provide insights for improvement
• Test personalization strategies to enhance campaign relevance
• Troubleshoot technical issues to ensure smooth campaign execution
• Assist in strategic CRM development initiatives for personalized communications

Skills

• Curiosity about CRM and marketing automation
• Proactive and detail-oriented mindset
• Ability to thrive in fast-paced environments

Education

• Bachelor’s degree in a relevant field

Tools

• Marketing automation platforms (e.g., SFMC, Adobe, HubSpot)
• AI tools (e.g., ChatGPT, Claude, Copilot)
• Basic HTML