Lifecycle & Retention Strategist (E-commerce, Remote)

Job summary

This role focuses on developing and executing lifecycle and retention strategies for subscription-based e-commerce brands, aiming to enhance customer lifetime value and reduce churn. It involves a blend of strategic oversight and hands-on execution, working closely with clients to optimize marketing performance.

Qualifications

• 4+ years of experience in retention marketing, lifecycle marketing, CRM, or related fields.
• Strong expertise in Klaviyo, including flows, automations, segmentation, and reporting.
• Proven ability to conduct cohort analysis and derive insights from customer behavior data.
• Experience with e-commerce, DTC, or subscription-based brands.
• Excellent client-facing communication and stakeholder management skills.
• Familiarity with subscription platforms like ReCharge or Skio is a plus.

Responsibilities

• Develop and implement lifecycle and retention strategies to maximize LTV and minimize churn.
• Serve as the primary strategic contact for clients on retention marketing initiatives.
• Build and optimize lifecycle journeys, including email/SMS automations and retention flows.
• Conduct analyses to identify trends and opportunities for retention improvement.
• Manage retention calendars and campaign planning across multiple accounts.
• Analyze performance metrics and provide actionable insights for better retention outcomes.
• Collaborate with specialists to execute impactful marketing campaigns.
• Lead retention projects from inception to completion, ensuring timely delivery.

Skills

Benefits

• Strong analytical mindset with the ability to translate data into strategic recommendations.
• Comfortable using AI tools to enhance productivity and workflow efficiency.
• Fully remote working model with flexibility.
• Competitive salary package based on experience.
• Opportunity to work with fast-growing subscription-based e-commerce brands.
• Exposure to advanced lifecycle marketing strategies and long-term growth opportunities.