Lease-Up Marketing Manager (Real Estate, Remote)

Job summary

This role focuses on leading marketing strategies for multifamily lease-up projects, enhancing occupancy growth through innovative campaigns and data-driven insights in a fully remote setting.

Qualifications

• Minimum of 3 years of experience in marketing for multifamily lease-up properties with a track record of improving occupancy via digital marketing.
• Proficient in managing Google Ads, Google Business Profiles, WordPress, and social media advertising on platforms like Facebook and Instagram.
• Experience with CRM and marketing automation tools, particularly in developing lead nurturing workflows.
• Familiarity with AI tools and automation technologies to enhance marketing efficiency.
• Strong analytical skills for interpreting marketing data and trends.
• Excellent project management and organizational skills, capable of handling multiple initiatives.
• Professional-level English communication skills (C1/C2).
• Self-motivated and able to work independently in a remote environment, available during CST business hours.

Responsibilities

• Develop and implement comprehensive marketing strategies for multifamily lease-up communities.
• Execute integrated marketing campaigns across various channels to generate leasing leads.
• Manage and optimize Google Ads and enhance local search visibility.
• Update and maintain property websites and online content for engagement and conversions.
• Coordinate apartment listings across rental platforms to maximize exposure.
• Plan and optimize paid social media campaigns to boost brand awareness.
• Build automated lead nurturing workflows using CRM and marketing automation platforms.
• Analyze campaign performance and recommend data-driven improvements.
• Collaborate with property managers and external partners on various initiatives.

Skills

Benefits

• Expertise in digital marketing, project management, and data analysis.
• Familiarity with SEO, local search optimization, and design tools like Canva or Adobe Creative Suite is a plus.
• Fully remote position with flexible working hours aligned with CST.
• Opportunity to lead impactful marketing initiatives in the multifamily real estate sector.
• Access to innovative AI tools and marketing technologies.
• Collaborative work environment with cross-functional teams.