Head of Demand Generation

Job summary

This role is focused on developing and executing a demand generation strategy to drive growth for a fast-growing SaaS company in the Nordics. The position requires collaboration with leadership across various departments to enhance demand generation efforts and optimize marketing spend.

Qualifications

• Over 5 years of experience in demand generation and PPC
• Strong understanding of demand creation and capture
• Proven experience managing budgets and delivering revenue through demand generation programs
• Familiarity with AI applications in demand generation
• Professional proficiency in English

Responsibilities

• Collaborate with marketing, sales, and RevOps leadership to refine the demand generation strategy
• Develop and manage paid demand generation channels including LinkedIn, Google, and Meta
• Identify warm accounts and facilitate effective sales outreach using intent signals and AI
• Monitor, analyze, and report on the ROI of marketing expenditures
• Work with marketing to align demand generation with events and content strategies
• Enhance website conversion rates in collaboration with the marketing team

Skills

• Strong analytical and structured approach to decision-making
• Experience with tools such as LinkedIn, Meta, Google Tag Manager, Webflow, HubSpot, Salesforce, and Apollo

Education

• Relevant degree or equivalent experience in marketing or a related field

Tools

• LinkedIn, Google Ads, Meta Ads, HubSpot, Salesforce, Google Tag Manager, Webflow, Apollo