Head of B2B CRM and Lifecycle

Job summary

The role involves leading the development and execution of B2B CRM and lifecycle strategies to enhance customer experiences and drive engagement.

Qualifications

• Significant experience in lifecycle marketing, particularly in B2B contexts.
• Proven track record in creating and implementing successful B2B CRM strategies.
• Strong strategic thinking with a customer-centric approach.
• Ability to gain support from management and achieve results in a dynamic environment.
• Demonstrated leadership capabilities with experience in team development.
• Familiarity with Salesforce Marketing Cloud and other CRM systems is essential.
• Excellent communication and collaboration skills.

Responsibilities

• Formulate and execute B2B CRM and lifecycle strategies focused on customer conversion, engagement, retention, and upselling.
• Gain in-depth insights into B2B customer needs to refine CRM strategies.
• Continuously assess and enhance customer journeys to boost engagement and revenue.
• Collaborate with various teams, including marketing and sales, to align CRM strategies with company objectives.
• Partner with regional marketing teams to develop and implement localized CRM strategies and campaigns.

Skills

• Lifecycle marketing expertise in B2B.
• Strategic and customer-focused mindset.
• Leadership and team management skills.
• Proficiency in Salesforce Marketing Cloud.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Salesforce Marketing Cloud and other CRM platforms.