Growth & Martech Lead (Aarhus)

Job summary

This role focuses on driving organic growth through innovative strategies and hands-on execution. The position requires collaboration across marketing, product, tech, and data to enhance customer engagement and retention without relying on paid media.

Qualifications

• Proven experience in driving measurable growth with a clear understanding of trade-offs.
• Hands-on approach to marketing technology and data analysis.
• Background in growth marketing, lifecycle, martech, or technical product roles.

Responsibilities

• Develop and implement an organic growth strategy encompassing SEO, email, content, and automation.
• Manage and optimize the marketing technology stack for better integration.
• Create automated, personalized customer interactions based on first-party data.
• Conduct A/B testing and leverage results for continuous improvement.
• Utilize AI tools for data exploration, content creation, and workflow automation.
• Build dashboards to track retention metrics and report on performance.
• Foster collaboration between marketing, tech, product, and data teams.
• Identify operational pain points to enhance growth initiatives.

Skills

• Proficiency in using AI tools and modern marketing technologies.
• Strong analytical skills with attention to detail.
• Ability to bridge communication between marketing and engineering teams.

Education

• Relevant experience in growth-related fields is preferred; formal education details are not specified.

Tools

• Familiarity with AI agents and marketing automation platforms is beneficial.