Growth Marketer (Remote)

Job summary

This role focuses on creative strategy, Meta ads management, and client communication, with each component representing about a third of the responsibilities. The position involves researching audience responses, creating engaging ad content, managing campaigns, and communicating results to clients.

Qualifications

• Strong copywriting skills tailored for audience engagement.
• Experience in analyzing ads and understanding campaign effectiveness.
• Familiarity with key advertising metrics such as CPM, CTR, CVR, CPA/CPL.
• Ability to manage projects independently and address challenges proactively.
• Confidence in leading client discussions and strategic planning.

Responsibilities

• Conduct audience research to identify pain points and effective messaging.
• Develop persona profiles and tailor marketing angles accordingly.
• Write compelling hooks, scripts, and body copy for ads.
• Oversee creative production, ensuring brand consistency.
• Set up and manage Meta ad campaigns, including audience targeting and budget management.
• Analyze performance metrics to determine successful creative strategies.
• Provide actionable insights based on performance data to clients.
• Facilitate client meetings, maintain agendas, and keep documentation updated.

Skills

• Strong copywriting and communication skills.
• Analytical mindset with a focus on ad performance metrics.
• Project management and client relationship management abilities.

Education

• Relevant experience in marketing, advertising, or a related field preferred.

Tools

• Familiarity with Meta advertising platform and analytics tools.