Growth Lead (Digital Marketing, On-site)

Job summary

The role involves leading the self-service channel with full P&L responsibility, focusing on commercial development and digital acquisition strategies.

Qualifications

• Senior-level experience in performance marketing or growth roles.
• Proven track record in driving digital acquisition, conversion, and revenue growth.
• Strong understanding of SMB acquisition and SaaS business models.
• Ability to approach tasks with a business ownership mindset.
• Proficient in analytics, attribution, tracking, and paid media.
• Experience with pricing, packaging, and onboarding flows is advantageous.
• High-level English proficiency; knowledge of Danish or another Scandinavian language is a plus.
• Structured and commercially ambitious work style.
• Hands-on experience with AI tools for growth initiatives.

Responsibilities

• Manage the P&L for the self-service channel, overseeing revenue, costs, and profitability.
• Develop and implement growth strategies for SMB acquisition and conversion.
• Oversee performance marketing efforts across various channels including Google Ads and LinkedIn Ads.
• Enhance the customer journey from traffic generation to paid conversion.
• Collaborate with product teams on the commercial roadmap for the self-service channel.
• Conduct performance reporting and funnel analytics.

Skills

• Strong technical marketing skills in analytics and funnel optimization.
• Experience with AI tools for campaign development and analysis.

Education

• Relevant experience in digital marketing or growth roles.

Tools

• Familiarity with HubSpot, GA4, and various paid media platforms.