Growth Lead (Digital Identity Management)

Job summary

The role involves leading the growth strategy for a self-service channel within a digital identity management business unit. This senior position includes P&L responsibility and focuses on driving digital acquisition and revenue growth through various marketing channels.

Qualifications

• Senior performance marketing or growth profile with head-of-level capability.
• Proven experience in digital acquisition, conversion, and revenue growth.
• Strong understanding of SMB acquisition, self-service funnels, and SaaS business models.
• Ability to think like a business owner, not just a channel specialist.
• Strong technical marketing skills across analytics, attribution, tracking, paid media, CRM, and funnel optimization.
• Experience with pricing, packaging, onboarding flows, or product-led growth is advantageous.
• High-level English skills; knowledge of Danish or another Scandinavian language is a plus.
• Structured, analytical, and commercially ambitious working style.
• Hands-on experience with AI tools and insights on their application in growth strategies.

Responsibilities

• Own the P&L for the self-service channel, managing revenue, costs, marketing spend, and profitability.
• Build and execute the growth strategy for SMB acquisition and conversion.
• Manage performance marketing across channels including Google Ads, LinkedIn Ads, SEO, and email campaigns.
• Improve the full funnel from traffic to paid conversion.
• Collaborate with Product on the commercial roadmap for the self-service channel.
• Utilize AI tools for research, campaign development, and analysis.

Skills

• Performance marketing, growth strategy, digital acquisition, and revenue growth.
• Technical marketing skills in analytics, tracking, and funnel optimization.
• Experience with AI tools and their application in marketing.

Education

• Not specified.

Tools

• HubSpot, GA4, paid media platforms, and analytics dashboards.