Global Media Planning and Execution Lead

Job summary

This role involves leading the development and execution of global media strategies for a brand, focusing on impactful, data-driven media connections. You will work within the Global Media team, collaborating with various stakeholders to optimize media planning and execution across channels.

Qualifications

• Relevant master’s degree or equivalent.
• Extensive experience in media planning, budgeting, and performance analysis, ideally 10 years in both client and agency roles.
• Proven experience managing global and local media agencies, including performance and partnerships.
• Strong communication skills in an international, matrix organization.

Responsibilities

• Develop and implement global media strategies and holistic media planning across various channels.
• Oversee media plan execution in key markets, ensuring alignment and quality.
• Manage budgets, investment planning, business cases, and ROI tracking.
• Build and maintain strong partnerships with global and local media agencies.
• Enhance media performance through analysis, optimization, and capability building.

Skills

• Analytical thinking combined with strong stakeholder management.
• Ability to work both strategically and operationally.
• Collaborative mindset across cultures and disciplines.

Education

• Master’s degree or equivalent in a relevant field.

Tools

• Familiarity with media planning tools and performance analysis software.