Global Marketing Intern

Job summary

This internship offers an opportunity to gain practical experience in digital marketing, focusing on website optimization, SEO, and Generative Engine Optimization (GEO) within an international B2B marketing team. The role involves enhancing the digital presence of a company that supports large manufacturing firms.

Qualifications

• Interest in digital marketing, websites, and search.
• Some experience with WordPress or another content management system (CMS).
• Familiarity with SEO, GEO, website optimization, content performance, and analytics is beneficial.
• Strong attention to detail and a structured approach.
• Clear communication skills in English.

Responsibilities

• Manage and improve website pages in WordPress, focusing on user experience (UX) and user interface (UI).
• Check links, formatting, metadata, and page structure for optimization.
• Identify opportunities to enhance website performance and navigation.
• Optimize website content for search engines, including titles and meta descriptions.
• Monitor website performance using tools like Google Search Console and Matomo.
• Research improvements for visibility in AI-powered search engines.
• Support reporting on website traffic and engagement metrics.
• Contribute ideas for enhancing website content and digital campaigns.

Skills

• Experience with tools such as Google Search Console, Google Analytics, Matomo, MOZ, Ahrefs, or PageSpeed Insights is a plus.
• Familiarity with design tools like Canva, Adobe Premiere, and Photoshop is advantageous but not required.

Education

• No specific educational requirements mentioned, but a genuine interest in the field is essential.

Tools

• WordPress, Google Search Console, Matomo, Google Analytics, MOZ, Ahrefs, PageSpeed Insights, Canva, Adobe Premiere, Adobe Photoshop.