Global CRM Manager (Campaigns, Copenhagen or Berlin)

Job summary

The role involves leading the ideation, execution, and optimization of global CRM campaigns for both B2C and B2B sectors. The position focuses on end-to-end delivery of various campaigns while providing support and expertise to local teams.

Qualifications

• Significant experience in managing CRM campaigns in B2C and B2B environments.
• Proficiency in using Braze and SFMC for campaign building and deployment.
• Ability to create enablement materials for local marketing teams.
• Strong quality assurance instincts and stakeholder management skills.

Responsibilities

• Oversee the creation, localization, and deployment of global CRM campaigns.
• Manage B2B CRM campaign execution, including recurring communications.
• Collaborate with Product Marketing and Lifecycle teams to align campaigns with company strategy.
• Provide training and best practices to local teams for effective campaign execution.
• Continuously improve CRM processes and workflows to enhance efficiency.

Skills

• Expertise in CRM campaign management.
• Strong project management skills, preferably with tools like Asana.
• Excellent communication and stakeholder management abilities.

Education

• Relevant degree or equivalent experience in marketing or a related field.

Tools

• Braze, Salesforce Marketing Cloud (SFMC), Asana.