GEO Strategist (Remote)

Job summary

This role focuses on Generative Engine Optimization (GEO) to enhance the organization's presence and citation authority across AI-powered search platforms. The position involves collaboration with Content, Tech, and Data teams to develop GEO as a systematic acquisition channel and close citation gaps against competitors.

Responsibilities

• Manage the organization's visibility in AI-generated responses across major LLMs, enhancing citation authority and entity presence.
• Develop and maintain llms.txt, structured data, and knowledge graph signals for various page groups, including regional adaptations.
• Define and monitor GEO as a distinct acquisition channel, establishing measurement frameworks for impressions, citations, and referral attribution.
• Translate AI citation gaps into content requirements, integrating GEO into workflows from content creation to deployment.
• Conduct ongoing LLM prompt testing and citation audits to ensure performance and identify regressions.
• Benchmark competitor GEO positioning and prioritize gap opportunities based on findings.
• Analyze log-level and query-level data to understand AI crawler behavior and content structure gaps.
• Monitor GEO/AI search trends and convert insights into actionable strategies for the SEO team.

Qualifications

• 5-6+ years of SEO experience, including technical SEO at an enterprise level.
• Deep understanding of LLMs and their citation behavior, beyond basic tool usage.
• Proven ability to independently define and lead GEO/technical SEO strategies.
• Expertise in structured data, entity-based content architecture, and knowledge graph signals.
• Proficient in crawl mechanics, log file analysis, and using Python or SQL for data insights.
• Experience in building measurement frameworks for unestablished channels.
• Background in a cross-functional organization at scale, preferably in cryptocurrency or fintech.

Skills

• Technical SEO
• Generative Engine Optimization
• Data analysis
• Structured data/schema markup
• Cross-functional collaboration

Education

• Relevant degree or equivalent experience in a related field is preferred.

Tools

• Familiarity with LLMs (ChatGPT, Perplexity, Gemini, Claude)
• Python or SQL for data analysis