Experience Strategist (Commerce)

Copenhagen, Capital Region
Posted 2 days, 1 hour ago
Marketing

About the role

Job summary

This role focuses on understanding customer engagement and loyalty to develop effective commerce strategies for a well-known brand across various retail channels. The position involves leveraging insights to drive commercial outcomes and enhance creative work within the commerce ecosystem.

Qualifications

  • Proven experience in retail, shopper, or commerce planning and strategy.
  • Familiarity with data-driven planning tools and audience insights, both qualitative and quantitative.
  • Experience collaborating with media owners to foster creative execution.
  • Ability to adapt to changing shopper behaviors and technological advancements.
  • Strong communication skills, both written and verbal.
  • Passion for impactful shopper communication and maintaining strategic excellence throughout project lifecycles.

Responsibilities

  • Develop omnichannel brand and communication strategies to guide creative development and content planning.
  • Implement big ideas across commerce ecosystems during campaigns and ongoing activities.
  • Utilize data and research to inform strategies while encouraging creative innovation.
  • Engage teams through storytelling and persuasive pitching to align on strategic thinking.
  • Enhance planning processes and collaboration across marketing and channel teams.
  • Upskill colleagues in shopper thinking to elevate creative commerce capabilities.

Skills

  • Excellent presentation and communication skills.
  • Experience in cross-organizational collaboration.
  • Knowledge of global strategy or regional market contexts is advantageous.

Education

  • Relevant degree or equivalent experience in a related field is preferred.

Tools

  • Familiarity with data analysis and planning tools is essential.
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