Experience Strategist (Commerce)

Job summary

This role focuses on understanding customer engagement and loyalty to develop effective commerce strategies for a well-known brand across various retail channels. The position involves leveraging insights to drive commercial outcomes and enhance creative work within the commerce ecosystem.

Qualifications

• Proven experience in retail, shopper, or commerce planning and strategy.
• Familiarity with data-driven planning tools and audience insights, both qualitative and quantitative.
• Experience collaborating with media owners to foster creative execution.
• Ability to adapt to changing shopper behaviors and technological advancements.
• Strong communication skills, both written and verbal.
• Passion for impactful shopper communication and maintaining strategic excellence throughout project lifecycles.

Responsibilities

• Develop omnichannel brand and communication strategies to guide creative development and content planning.
• Implement big ideas across commerce ecosystems during campaigns and ongoing activities.
• Utilize data and research to inform strategies while encouraging creative innovation.
• Engage teams through storytelling and persuasive pitching to align on strategic thinking.
• Enhance planning processes and collaboration across marketing and channel teams.
• Upskill colleagues in shopper thinking to elevate creative commerce capabilities.

Skills

• Excellent presentation and communication skills.
• Experience in cross-organizational collaboration.
• Knowledge of global strategy or regional market contexts is advantageous.

Education

• Relevant degree or equivalent experience in a related field is preferred.

Tools

• Familiarity with data analysis and planning tools is essential.