Director of Marketing Strategy (Entertainment, Hybrid)

Job summary

This role focuses on developing the strategic vision for entertainment intellectual properties (IPs) and enhancing marketing strategies to engage diverse consumer groups globally. The position combines business acumen with creative storytelling to optimize partnerships with major entertainment franchises.

Qualifications

• Extensive experience in high-profile marketing, consulting, or strategy roles with a strong cultural awareness and passion for entertainment.
• Proven ability to craft compelling narratives and translate complex data into actionable strategies.
• Experience in agile, interconnected organizations with strong collaboration and team-building skills.
• Ambitious and confident, able to manage multiple priorities under pressure.
• Strong relationship-building skills and effective collaboration in diverse environments.
• Bonus: Experience with partnerships and licensed products in entertainment, music, gaming, or sports.

Responsibilities

• Develop and implement the Stories Passion Strategy using consumer insights and business analytics.
• Monitor and analyze the commercial performance of the global portfolio, recommending optimizations.
• Lead cross-franchise marketing activities and champion marketing innovation through collaboration.
• Collaborate with Global Insights to stay informed about cultural trends and consumer preferences.

Skills

• Strong analytical and creative thinking abilities.
• Excellent storytelling and communication skills.
• Ability to influence and collaborate effectively across teams.

Education

• Relevant degree in marketing, business, or a related field preferred.

Tools

• Familiarity with marketing analytics tools and consumer insight platforms.