Direct Response Copywriter (Remote)

Job summary

A fully remote opportunity for a Direct Response Copywriter focused on creating high-converting ad copy and video scripts that drive sales. This role involves collaborating with media buyers and creative teams to develop effective campaigns across various paid channels.

Qualifications

• Proven experience in writing copy that drives sales for direct-to-consumer brands or applications
• Strong background in direct-response marketing
• Deep understanding of consumer psychology and conversion principles

Responsibilities

• Generate daily hooks, angles, concepts, and campaign ideas
• Write compelling ad copy and video scripts
• Develop performance-focused creative briefs
• Analyze creative performance and iterate on successful concepts
• Conduct research on competitors, trends, and creative opportunities
• Collaborate with media buyers, creators, and editors to scale successful campaigns

Skills

• Proficiency in Meta Ads and user-generated content (UGC) creative
• Ability to analyze performance data and derive insights for new creative
• Strong command of AI tools for research, ideation, and scripting
• Excellent time-management and organizational skills

Education

• Proven experience and work samples required

Tools

• Familiarity with Meta Ads and other paid advertising platforms