Digital Marketing Lead (Copenhagen)

Job summary

This role focuses on driving marketplace growth across Europe by managing marketing planning and execution for key partners. Based in Copenhagen, the position involves collaboration with various teams to enhance brand visibility and achieve sales targets.

Qualifications

• Degree in Marketing, Sales, E-commerce, Business Development, or a related field.
• 3-5 years of experience in digital marketing or e-commerce within a B2C context.
• At least 3 years of hands-on experience with PPC campaigns, including Google Ads and Amazon Sponsored Products.
• Experience in planning and executing marketing activities on marketplaces like Amazon and Zalando.
• Ability to use data and insights for decision-making and performance analysis.

Responsibilities

• Develop and execute annual marketing plans aligned with sales targets and key performance indicators.
• Lead branding and performance campaigns to drive revenue and engagement.
• Collaborate with Key Account Managers and internal stakeholders for effective campaign execution.
• Manage marketing budgets and monitor investments.
• Analyze campaign performance and provide insights for growth opportunities.

Skills

• Strong stakeholder management skills.
• Commercial thinking and data-driven approach.
• Curiosity about customer engagement and business growth.

Education

• Bachelor's degree in a relevant field.

Tools

• Proficiency in PPC management tools and analytics platforms.