CRM Manager (iGaming, Copenhagen)

Job summary

Seeking a Dutch-speaking CRM Manager to oversee CRM initiatives for the Dutch market. Ideal candidates will have a strong background in iGaming, whether from CRM, VIP Management, or Customer Support roles, and possess a deep understanding of customer communication and retention strategies.

Qualifications

• Native-level Dutch and fluent English.
• Experience in CRM, VIP Management, or Customer Support within the iGaming sector.
• Strong knowledge of the Dutch market and customer behavior.
• Excellent communication and copy review skills.
• Analytical mindset with the ability to interpret campaign performance and customer data.
• Highly organized and proactive, comfortable in a fast-paced environment.

Responsibilities

• Plan, execute, and optimize CRM campaigns across various channels including Email, SMS, and Push Notifications.
• Create engaging customer journeys to enhance player retention and lifetime value.
• Segment customer databases and deliver personalized campaigns based on player behavior.
• Monitor campaign performance and optimize results through data-driven decisions.
• Collaborate with Content, Design, Product, BI, and Commercial teams for localized CRM initiatives.
• Ensure customer communications are relevant and compliant with market requirements.
• Stay informed on market trends and competitor activities.

Skills

• Experience with CRM platforms, marketing automation tools, or customer engagement systems is beneficial but not mandatory for candidates transitioning from VIP or Customer Support roles.

Education

• Relevant experience in iGaming or related fields.