Creative Strategist, Performance Marketing (Remote)

Job summary

The role involves leading creative strategy for high-volume performance marketing across multiple client accounts, focusing on data-driven insights to inform creative direction.

Qualifications

• Over 5 years of experience in creative strategy or performance marketing within an agency or in-house team.
• Proven ability to manage creative strategy for multiple clients simultaneously, ensuring quality and meeting deadlines.
• Strong analytical skills for interpreting performance data and translating it into actionable insights.
• Excellent communication skills for presenting strategies and insights to clients and stakeholders.

Responsibilities

• Oversee creative strategy for a portfolio of client accounts, ensuring a high volume of quality ad creative.
• Serve as the primary strategic contact for clients, delivering recommendations and performance insights.
• Analyze campaign performance metrics and develop insight-driven creative briefs.
• Implement testing frameworks to adapt creative strategies based on performance data.
• Collaborate with creative teams to develop concepts that are both effective and visually appealing.
• Foster long-term relationships with clients, positioning as a trusted strategic partner.
• Advocate for the use of AI tools in the creative strategy process.

Skills

• Strong organizational skills and ability to manage multiple projects in a fast-paced environment.
• Proficient in writing clear, strategic creative briefs.
• Enthusiastic about leveraging AI tools in performance marketing.

Education

• Relevant degree or equivalent experience in marketing, advertising, or a related field.

Tools

• Familiarity with analytics tools, ad managers, and creative-analytics platforms.