Brand Strategist (On-site, Aarhus)

Job summary

The role involves developing and implementing brand strategies that align with client objectives within a strategic design consultancy. The Brand Strategist will work on various aspects of brand strategy, including research, process facilitation, and brand story development.

Qualifications

• Over 3 years of experience in brand strategy from an agency setting.
• Strong analytical skills with the ability to interpret data, consumer insights, and market research findings.
• Creative thinker with a strategic mindset and a solid understanding of brand identity and positioning.
• Excellent communication, presentation, and interpersonal skills, capable of influencing and collaborating effectively.
• Adaptable and curious, able to work with different teams on a project basis.
• Proficient in English, both written and verbal.

Responsibilities

• Develop and implement brand strategies that align with clients' objectives.
• Conduct market research and analysis to identify trends, competitive insights, and consumer behaviors that inform brand positioning.
• Define brand elements, including brand architecture, messaging, value proposition, voice, and tone, ensuring consistency.
• Collaborate with cross-functional teams, including marketing, product development, and sales, to integrate brand strategies into business initiatives.
• Create brand guidelines and standards to maintain brand integrity and coherence in visual and verbal communications.
• Provide inspiration for new approaches within brand strategy.

Skills

• Strong analytical and creative thinking skills.
• Excellent communication and interpersonal abilities.

Education

• Relevant degree or equivalent experience in brand strategy or related field.

Tools

• Familiarity with market research tools and brand strategy frameworks.