Automation Specialist (Copenhagen)

Job summary

The role involves building personalized customer journeys and enhancing marketing automation capabilities across various markets. The Automation Specialist will work within the Customer Engagement & Loyalty organization, collaborating with teams across Marketing, Data, IT, and local markets to create impactful customer experiences.

Qualifications

• Proven experience with marketing automation platforms, preferably Bloomreach.
• Experience in creating and managing automated customer journeys and personalization initiatives.
• Strong stakeholder management skills and ability to collaborate across diverse functions and cultures.
• Analytical mindset with a focus on quality and continuous improvement.
• Fluent in English, with confidence in an international setting.

Responsibilities

• Build, configure, and optimize automated customer journeys and trigger-based flows in Bloomreach.
• Collaborate with local markets to implement best practices for a consistent global approach.
• Design and execute A/B tests to enhance customer engagement and campaign performance.
• Support data quality initiatives and troubleshoot technical issues with IT and relevant stakeholders.
• Drive automation projects and maintain a structured backlog of opportunities and enhancements.

Skills

• Technical expertise in marketing automation and customer engagement.
• Strong analytical and structured approach to problem-solving.
• Excellent collaboration and communication skills.

Education

• Relevant educational background in marketing, data science, or a related field is preferred.

Tools

• Experience with Bloomreach and other marketing automation tools.