AI Search & Reputation Manager (Marketing, Enterprise)

Job summary

The role involves managing and optimizing how a brand is represented across AI answer engines and traditional search platforms. The focus is on understanding the information landscape to enhance brand visibility and citation accuracy.

Qualifications

• Several years of experience in SEO, digital strategy, or content strategy, particularly in AI search visibility or answer engine optimization.
• Practical understanding of how large language models (LLMs) cite information and methods for testing.
• Advanced proficiency with tools such as Semrush, Ahrefs, Google Search Console, and AI visibility platforms.
• Ability to write detailed briefs for execution by writers or agencies.
• Strong opinions on source authority and a willingness to learn and adapt.
• Experience in B2B technology or consumer electronics is a plus.
• Comfortable training and educating other teams on SEO and AEO principles.
• Commitment to high content quality and user experience.

Responsibilities

• Conduct ongoing audits of brand visibility across AI answer engines and search platforms.
• Maintain a prioritized list of influential external sources affecting AI and search outputs.
• Create a ranked register of gaps and opportunities for brand representation.
• Collaborate with digital teams to enhance the brand's website for citation.
• Track and report on visibility, citation quality, and relevant metrics for leadership.

Skills

• Strong analytical and strategic thinking skills.
• Excellent communication and briefing capabilities.
• Ability to work collaboratively across teams.

Education

• Relevant degree or equivalent experience in a related field is preferred.

Tools

• Familiarity with SEO and analytics tools such as Semrush, Ahrefs, Google Search Console, and AI visibility platforms.