Regional Lead, Ads & Promotions (Retail Media) - North Region

About Wolt

At Wolt, we’re building the leading local commerce platform across Europe and Asia,  helping people discover and get what they need, quickly and reliably.

We’re now taking the next step: building a world-class Retail Media ecosystem across 30+ countries, helping brands and merchants connect with millions of customers through relevant, high-performing advertising and promotions.

About the role

We’re looking for a Regional Lead, Ads & Promotions to drive performance across our North region (a cluster of key European markets).

You’ll own how Ads & Promotions perform in your region — from revenue and adoption to execution. This is a high-impact role where you’ll turn strategy into action, scale what works, and help build a consistent, high-performing business across countries.

What you’ll be doing

• Own Ads & Promotions performance across your markets, including revenue, adoption, and key commercial KPIs
• Translate strategy into execution by aligning local teams, setting clear targets, and driving weekly performance follow-ups
• Improve how markets sell and scale Ads & Promotions — across both enterprise accounts and SMB / long-tail merchants
• Partner closely with Product, Marketing, and Ops to launch new ad formats, promo tools, and improve adoption of existing solutions
• Build and roll out playbooks and ways of working that reduce performance gaps across markets
• Identify growth opportunities and performance issues using data, and take action to improve results
• Work cross-functionally to drive execution across multiple stakeholders, without direct ownership of all teams

🧠 What we’re looking for

Must have

• 8–12+ years experience in marketplaces, AdTech, Retail Media, or similar
• Proven track record of driving revenue across multiple markets
• Strong commercial mindset with focus on growth and performance
• Experience working across Sales, Product, and Operations
• Data-driven with strong problem-solving skills
• Comfortable in fast-paced, evolving environments

Nice to have

• Experience in retail media, food delivery, or marketplace businesses
• Exposure to self-serve platforms, promotions, or CRM
• Experience scaling SMB / long-tail segments
• Familiarity with AI-driven tools or automation

📈 What success looks like

• Your region consistently meets or exceeds revenue targets
• Strong improvements in adoption, conversion, and productivity
• Reduced performance gaps across markets
• High adoption of new products and initiatives
• Execution becomes scalable and predictable

🌍 Why this role matters

We’re scaling Ads & Promotions into a key growth engine for Wolt globally.

You’ll play a critical role in:

• Driving our $400M+ Ads & Promotions ambition
• Building scalable ways of working across markets
• Turning strategy into consistent, repeatable execution

🤝 Why join Wolt?

• Own a high-impact, multi-country business
• Work at the intersection of Ads, Promotions, AI, and marketplace growth
• Be part of building a category-defining retail media network
• Collaborate with strong teams across Product, Data, and Commercial

Next steps

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Wolt Ads is constantly expanding and evolving—check out how we help businesses grow and what opportunities lie ahead!  https://explore.wolt.com/en/fin/wolt-ads