Job Description

Are you ready to shape unforgettable experiences and create lasting impressions with the power of LEGO bricks?

Join our innovative Brick Based Marketing Studio (part of LEGO Model Production organization) as a Senior Marketing Concept Planner, where we translate Partners needs to impactful moments that deliver More WOWs, to More Families, in More Places, captivating opportunities that ignite imagination and inspire play for generations.

As part of our global center of excellence, you'll collaborate with partners across the LEGO universe and beyond, crafting impactful LEGO Brick Moments that resonate from grand stages to local stores.

Please note: the work location is in Billund, Denmark and no relocation assistance is offered for this role. 

Core Responsibilities

Portfolio Strategy

• Identify and define high-impact “WOW moments” from the portfolio by establishing the essence of each opportunity.
• Synthesize LEGO strategy, brand, portfolio priorities, and cultural context to ensure every moment is relevant, focused, and impactful for the target audience.

Moment Briefs:

• Develop clear, strategic and impact data grounded Moment Briefs in collaboration with partners.
• Shape opportunities early by owning the brief development process from Brick Based Marketing angle.

Facilitate Process:

• Bring internal LEGO Model Production Studio with other teams together to shape conceptual directions based on Moment Briefs, understanding the moments and leavers that enable them.
• Act as a creative sparring partner, contributing with ideas and debriefing.

Communicate:

• Build and align clear narratives moving from strategy to inspiring, actionable, creative direction with supported recommendations.

Play your part in our team succeeding

Play a key role in transitioning from models to moments, maximizing the impact of every LEGO brick. Be part of a team that consistently delivers memorable and effective campaigns true to the LEGO brand.

Do you have what it takes?

• Extensive experience in Strategic Planning from Advertising Agencies, Global FMCG companies, and Digital Agencies, with strong strategic and commercial understanding.
• Proven strategist with creative vision, adaptable and innovative in exploring new creative angles.
• Customer-focused and consumer-driven, with an entrepreneurial mindset to adopt media trends.
• Skilled in campaign creation across online and offline media, with excellent communication and networking abilities.
• Team player committed to a "One Team" approach

#LI-SG2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.